Unica Campaign Analyst

Role : Unica Campaign Analyst (Need H1B with Submission) Location : Baltimore, MD Duration : 12+ Months  Responsibilities for the position include: · Review/consultation of the targeting requirements provided by the Marketing Manager · Responsible for segmentation, list generation and list transfer · Responsible for self and peer build review · Processing all campaign-related requests, including tracking tags, redirect/vanity URLs ·...

Role : Unica Campaign Analyst (Need H1B with Submission)

Location : Baltimore, MD

Duration : 12+ Months

 Responsibilities for the position include:

· Review/consultation of the targeting requirements provided by the Marketing Manager

· Responsible for segmentation, list generation and list transfer

· Responsible for self and peer build review

· Processing all campaign-related requests, including tracking tags, redirect/vanity URLs

· Developing/processing lists requirements provided by the Marketing Manager

· Launch/trafficking of all onsite assets

· Coordinate Campaign Management activities with the Offshore team

Additional responsibilities include Database Marketing Team:

• Coordinate with Analytics in campaign test cell design and defining reporting requirement

• Build and execute Onsite only Campaigns using Client internal Tools

• Own end-to-end database management activities in the Campaign Execution process

• Monthly Campaign Calendar Planning for the Onsite-Offshore team


Job Requirements:

Good Problem-Solving ability to

- Minimum 5+ Years of Experience (Proficient) in SQL

- Minimum 5+ Years of Experience (Proficient) in UNICA

- Minimum 3+ Years of Experience (Good knowledge) on Teradata

- Very Good Communication Skills

- Should have experience in Gathering and Driving Requirement provided by the Marketing Manager

- Should have experience in Segmentation, List Generation and List Transfer and Adhoc (one-time) as well Trigger (Automated) campaigns

- Should have experience in working in the onsite-offshore model

- Should have good knowledge of the Campaign Execution process/workflow

- Good problem solving ability

- Good experience in optimizing the design architecture of the campaigns and making them more

efficient in order to reduce load on database

- Good knowledge on Data Warehouse

- Good to have: Experience in launching/trafficking of all onsite (Banners, Transaction Receipts) assets


--
Thanks & regards,
Rohit Gupta
VBeyond Corporation
Office : (908) 988-0329 EXT: 222
Mail : rohitg@vbeyond.com